Alliance Consultants

INDUSTRY CONSULTANTS

Ron Rocchi

Ron Rocchi

Ron Rocchi

Ron is the Senior Designer for Wilson Racquet Sports and has been creating and developing the best selling Wilson racquets for the last 18 years. As Global Tour Manager, he is responsible for servicing all Wilson touring professionals with their racquet customization needs and transitions. Ron also serves as the Director of the Wilson International Stringing Team, which he created, the official stringers of the U.S. Open, the Australian Open, and the Sony Ericsson in Miami, Florida as well as other smaller events across the globe. As an inventor of the Wilson BAIARDO stringing machine, he has been a driving force in the stringing community. He was recognized by RSI Magazine as Stringer of the Year in 2009.


Mark Gonzalez

Mark Gonzalez

Mark Gonzalez

Mark is one of the most respected names in the industry when it comes to customer service and in fact, is a role model for others to follow. Marks knowledge of stringing machines ranks among the very best in the industry. Mark is a MRT (Master Racquet Technician) with the USRSA (United States Racquet Stringers Association) and a certification tester for the USRSA as well. Mark began his career in the industry in 1985 in Corpus Christi Texas by working 8 years at Nevada Bob's Golf and Tennis. In 1993 he moved to Alpha Racquet Sports where he remains today. Mark is without a doubt the number one reason behind Alpha’s renowned reputation for outstanding customer care and service after the sale. Mark has partnered with J.C. Carpentier of Tennis Machines in Valley Park, Missouri to offer his insight into machine repair and maintenance at the annual IART symposium. He is extremely passionate about racquet sports and he has participated in every IART stringers symposium to date as well as Alpha being a sponsor from the very beginning. You can contact Mark directly via email at mark@alphatennis.com


Julian Crandall

Julian Crandall

Julian Crandall

Ashaway Line & Twine is a firmly established American company that manufacturers racquet string as well as other products like medical sutures. They have been on the cutting edge of racquet string manufacture for many years and most recently, introduced their MonoGut Zyex string. We're happy to have Julian on board as an industry consultant to the Alliance group.  Julian is a member of the ownership family of Ashaway Line and Twine MFG and Ashaway Racquet Strings. He  joined the family business 5 years ago and currently serves as the manufacturing director for Ashaway Racquet Strings.  He is heavily involved in both production and R+D for their tennis products and he is available to answer questions and have discussions about Ashaway tennis products and strings in general. You can reach Julian via email at uppermill@ashawayusa.com or you can access his member profile here on the Alliance site and send him a PM


MARKETING DIRECTOR

Meghan Kofod

Meghan Kofod

Meghan Kofod

Meghan started her career working in biotech and genetics research. Then while working as a genetic counselor from 1993 to 1997, Meghan discovered that her true passion involved presenting targeted information, public speaking, and designing brochures and educational materials.

To this end, from 1997 to 2008, Meghan fully immersed herself into studying and practicing web development, IT infrastructure and graphic design. She has since developed a web presence for various local businesses and non-profit organizations.

Meghan holds a BS in Biotechnology from Worcester Polytechnic Institute (1991). She also holds a MS in Genetic Counseling from the University of South Carolina (1993).


SOCIAL MEDIA CONSULTANT

Lance Andersen

Lance Andersen

Lance Andersen

Lance Andersen is a PTR National Tester and Clinician 4A, a member of the National Cardio Tennis Speaker Team, USPTA Certified, an Etcheberry ceritified coach, a member of Team Babolat and a member of the USRSA. He is also the chairmen of the PTR technology committee, the PTR Massachusetts state representative, the USPTA New England Lesson For Life Chairperson, a member of the Tennis Industry Association Technology Committee, a USTA New England adult comittee member, and USTA Eastern Mass Association League committe member. Lance is a senior tennis professional at the Longfellow Club in Wayland MA and for the Tennis Academy of Harvard. Lance was the recepient of the 2011 PTR & Tennis Industry Association Commitment to the Indusry Award and was named the 2011 PTR USTA New England PTR Professional of the Year. Previously he was named the 2010 USPTA New England Regional Pro of the year and the 2010 PTR Massachuesetts Member of the Year. Lance has been a speaker at tennis industry events for the PTR, Tennis Industry Association, USTA and USPTA. When not on the court, Lance is a senior software engineer in the Java Engineering group at Oracle Corporation.


BUSINESS CONSULTANTS

Stewart Barnes

Stewart Barnes

Stewart Barnes, CFP Ameriprise Financial Services

Qualifications

  • CERTIFIED FINANCIAL PLANNER™ practitioner
  • Member, Financial Planning Association
  • Senior Financial Advisor
  • Bachelor of Science Degree
  • Master of Science Degree

Stewart will be contributing material relating to financial planning and investments for businesses. He has participated as a presenter at the IART symposium in the past covering tax issues and business organization as they pertain to small businesses.

Jim Mott

Jim Mott

Jim Mott CPA, Padgett Business Services

Before joining Padgett, Jim received a degree in Accounting from the University of North Carolina at Wilmington and the designation of Certified Public Accountant.  He has 20 years of experience in corporate and public accounting.  In the corporate setting, Jim helped his organizations to experience success by focusing on more than just accounting.  He brings that same business growth and success focus to his clients. He is more than your accountant, he’s your business resource to help you achieve your goals.


TECHNICAL CONSULTANT

Rich Zarda

Rich Zarda

Dr. P. Richard Zarda Jr

Dr. Zarda received his Ph.D. in Engineering Mechanics from Columbia University in 1974 in the area of bioengineering and biomechanics (he was Columbia’s School of Engineering 1971 class salutatorian).  He was an Assistant Professor in Engineering Science at Lafayette College in Easton, Pa. from 1974 through 1976.  He was a research analyst at the David Taylor Naval Research and Development Center from 1976 through 1978 concentrating in the area of finite element modeling of acoustical fluid/structure interaction problems.  He joined Westinghouse in 1978 where was a Senior Engineer in the design and analysis of nuclear steam generators.

He joined Lockheed Martin in 1980.  He has published 20 papers in the area of numerical analysis and has offered both courses and technical presentations.  He has over 30 years of experience in numerical analysis techniques both in the area of finite element and finite difference algorithms. He has been an invited speaker at many functions, including AIAA, ASME, University of Florida and the University of Central Florida (UCF) functions. He has taught over 20 courses in the CES program at Lockheed Martin as well as approximately 15 courses to over 300 students in UCF’s undergraduate and graduate program where he is Research Professor of Engineering in the Mechanical, Materials and Aerospace Engineering Department. Dr. Zarda also serves as Chairman of the Industrial Advisory Committee for UCF’s MMAE Department, and he is an active member of the UCF’s Industrial Engineering Advisory Committee.

Dr. Zarda has both theoretical and practical expertise in the area of Mechanical Computer Aided Engineering (MCAE) and Knowledge Based Engineering (KBE). He has chaired a Mechanical Design benchmarking team at the local and corporate level. On DARPA’s MADE and RaDEO program in Knowledge-based Engineering for which he was Program Manager.  Dr. Zarda was chosen from among 80 engineers spanning 25 contractors as Chairman of the Guidance Team. This team received recognition from the Director of DARPA for their contribution in KBE methodology.

While Dr. Zarda’s position as Manager of Engineering Methods Group minimizes his time for tennis, it has not kept him from hatching interesting ideas for and about tennis racquets! He is uniquely qualified to address the trials of being the parent of a competitive tennis player, i.e., string and racquet failure!  He enjoys playing tennis as well as the design and analysis of tennis racquets; wood working in his home shop; and his recent association with 30,000 “alligator friends” at his home on Orlando’s Lake Jesup, Florida’s “highest density of gators lake.


WEBMASTER EXTRAORDINAIRE

Kristen Symonds

Kristen (aka kristarella) of kristarella.com is our general go-to-girl for technically related issues. She helped build the IART websites and is continuing to help us improve your experience of IART.