Where do You Buy Your Racquet and Why?

I wrote this post a long time ago but I recently saw where a tennis store was closing after many years of service to the community.  I have NO idea if what I am writing about had anything to do with the closing but here it is: Making a tennis racquet selection, and actually purchasing that racquet, [see more]

What Does Your String Logo Mean?

Some players like to have a “logo” on their strings while sponsored players must have a “logo” on their strings.  Pro Players typically have the racquet brand, and the string brand (if different than the racquet brand) proudly displayed. But what if you are not getting paid to play with a particular racquet or string brand? [see more]

Stringing Cost Calculator Idea

As string material and brands options increase at an alarming rate it may be time to discover how to charge for your stringing service and expertise. Typically it has been two (2) times the cost of the string plus your desired hourly rate.  Sometimes your charges are based on the local competition.  Of course, you know the [see more]

IART Directories

Greetings IART members How many of you are aware of the various directories on the IART website and their uses for members? There are currently 3 separate directories listed under, you guessed it, the Directories navigation menu at the top of the home page. Here’s a brief overview: BUMPER/GROMMET DATA BASE…..As a member, you can [see more]

Promoting Your Business

One of the best ways, I think, to promote your business (brand) is to offer a little discount to those customers that will carry your custom stencil on their racquet strings. It is obvious that manufacturers believe this works and they often demand players keep their racquets clearly stenciled.  So why not us?  I have [see more]